Author: Funanani Masekwalo
-
Marketing’s AI Inflection Point: The Tri-Force Reshaping Consumer Engagement
Value, Authenticity, and Automation Drive Fundamental Shifts as the Industry Prepares for the Year-End Close The last seven days in the world of customer engagement have been defined by three major forces: the full operationalization of automated intelligence, a value-first approach to the holiday shopping crunch, and an ongoing pivot toward less polished digital content.…
-
Beyond Black Friday: Why TikTok Shop and UGC are Your New Omnichannel Conversion Engines
The 2025 holiday shopping season is shaping up to be defined by a complex mix of cautious consumer spending and a high degree of pre-purchase research. Marketers are adapting their strategies by stretching campaigns across the full season and prioritizing content that builds genuine trust, especially on discovery platforms like TikTok and X (formerly Twitter).…
-
Google Ads AI: The New Era of PPC Automation with Gemini & Asset-Level Reporting
Mountain View, CA, November 20, 2025, Google has officially ignited the next phase of PPC automation, rolling out a formidable suite of artificial intelligence features designed to radically enhance Google Ads AI capabilities. These advancements are set to profoundly reshape how advertisers conceive, execute, and optimize their digital campaigns, making the power of machine learning…
-
The Great Marketing Pivot: SEO is Dying, GEO is King
The digital marketing landscape, fresh off its first full year of widespread AI integration, has hit an inflection point over the past week. Data emerging from the search ecosystem confirms that the decades-old dominance of traditional Search Engine Optimization (SEO) is collapsing under the weight of AI Overviews (AIO), forcing brands to urgently pivot to a new discipline: Generative…
-
SMS Marketing: Still Getting the Job Done in SA (And Doing it Right with POPIA)
If you’re wondering if that simple text message is still worth your time, the answer in South Africa is a resounding “Ja, definitely!” In our local context, SMS is not some outdated piece of tech; it’s a rock-solid communication channel. It bypasses data issues, works on every phone, and gets read instantly. While the digital landscape gets…
-
How AI is Rewriting Google and Meta Ads for South Africa
The digital marketing landscape in South Africa is undergoing a radical, AI-driven transformation. Major platforms, particularly Google Ads and Meta Ads (Facebook/Instagram), are shifting control away from manual human optimization and towards powerful, automated machine learning systems. For South African businesses, from Cape Town e-commerce ventures to Johannesburg service providers, this pivot to AI advertising…
-
Yebo Gogo, Your Inbox is Lekker: How Email Marketing Revolutionized the South African Marketing Space
The South African marketing landscape has undergone a significant transformation, moving from a culture of costly mass broadcasting to one defined by permission, personalization, and efficiency. While traditional media provided the crucial brand awareness, email marketing has emerged as the most critical channel for driving measurable conversions and building enduring customer relationships. This shift isn’t…
-
-
What Is SEO FUU and Why Your Brand Can’t Afford to Ignore It
If your digital marketing strategy feels like it was duct-taped together during load shedding, welcome to SEO FUU — where strategy meets savage clarity. We’re not just another digital marketing agency in South Africa tossing jargon around like it’s 2014. We’re the sharp edge your brand needs to rank higher on Google, convert faster, and…
PulseHaus 