Author: Vt_vhuthu
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Eish, a Robot Wants My Job? How SA Marketers Find Their Irreplaceable Skill Set
The problem is not AI. The problem is being basic. If your entire job is drafting a generic social media post or writing product descriptions that sound like they came from a fridge manual, then yes, a clever bot is coming for your salary. But here in South Africa, we know ‘generic’ doesn’t cut it.…
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The Nostalgia Trip: Why Brands Keep Dragging Your Childhood Back (and Why You Love It)
From Chappies jokes to YoTV Jams: Mzansi’s Ultimate Throwback Remember a time when your biggest worry was whether load shedding would interrupt 7de Laan, or if you’d finally save up enough pocket money for a pack of Chappies and the elusive joke inside? Ah, simpler times. The 90s and early 2000s are back (again!), and…
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Is AI Ruining Marketing, or Just Starting an Era Without Soul?
The Invisible Cost: Companies are Trading Human Connection for Algorithmic Perfection, And the New Consumer Might Not Notice. The question is no longer if AI is in marketing, but whether it’s silently draining the life out of it. Marketing today is a fascinating, yet unsettling, landscape where efficiency is prized over empathy. Companies are fully…
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Forget the Mega-Stars: Why Micro-Influencers Are the New Marketing Superstars
You trust your friend’s recommendation more than a billboard, right? Of course, you do! In a world full of highly-polished ads, authenticity is the new superpower. That’s why brands are ditching the distant celebrities and flocking to micro-influencers; the niche experts with 1,000 to 50,000 followers. They’re not famous. They’re just genuinely obsessed with a…
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Blame the Algorithm: Our Shorter Attention Spans and Why Marketing Is Now a Sprint
Let’s face it: our brains are hooked on the endless scroll. Thanks to TikTok, Reels, and Shorts, the average human attention span is now often cited as shorter than a goldfish’s; around 8 seconds. For marketers, this is a crisis, but also an opportunity. It means the old 30-second ad is ancient history. Today’s golden…
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