Category: Marketing 101
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Is AI Ruining Marketing, or Just Starting an Era Without Soul?
The Invisible Cost: Companies are Trading Human Connection for Algorithmic Perfection, And the New Consumer Might Not Notice. The question is no longer if AI is in marketing, but whether it’s silently draining the life out of it. Marketing today is a fascinating, yet unsettling, landscape where efficiency is prized over empathy. Companies are fully…
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Forget the Mega-Stars: Why Micro-Influencers Are the New Marketing Superstars
You trust your friend’s recommendation more than a billboard, right? Of course, you do! In a world full of highly-polished ads, authenticity is the new superpower. That’s why brands are ditching the distant celebrities and flocking to micro-influencers; the niche experts with 1,000 to 50,000 followers. They’re not famous. They’re just genuinely obsessed with a…
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Blame the Algorithm: Our Shorter Attention Spans and Why Marketing Is Now a Sprint
Let’s face it: our brains are hooked on the endless scroll. Thanks to TikTok, Reels, and Shorts, the average human attention span is now often cited as shorter than a goldfish’s; around 8 seconds. For marketers, this is a crisis, but also an opportunity. It means the old 30-second ad is ancient history. Today’s golden…
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