Tag: black friday
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Consumers Don’t Trust Ads Anymore, So What Actually Works Now?
A World Where Perfection Became Suspicious It’s hard to deny it: consumers don’t believe ads the way they used to. Somewhere between the flawless campaigns, the overpolished promises, and the endless pressure to buy something right now, people quietly stopped trusting what brands were saying. The world got louder, ads got shinier, and audiences grew…
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Are We Selling to People or to the Algorithms That Shape Them?
A World Where Digital Selves Speak Louder Than Human Ones Imagine pouring your heart into a marketing campaign, nurturing the message like a fragile newborn idea, polishing its tone, sculpting its personality and releasing it into the digital wild, only to realise it may never reach an actual human being. Instead, it passes through filters,…
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Why TikTok Is Now a Search Engine And How Brands Should Respond
For years, Google was the centre of the universe. Marketers obsessed over rankings, domain authority, backlinks, and long-form blogs. Entire agencies were built around the promise of page-one visibility. SEO was the holy grail, and every brand bowed before it. But something shifted. People quietly stopped reading long tutorials and blog articles. They stopped trusting…
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Beyond Black Friday: Why TikTok Shop and UGC are Your New Omnichannel Conversion Engines
The 2025 holiday shopping season is shaping up to be defined by a complex mix of cautious consumer spending and a high degree of pre-purchase research. Marketers are adapting their strategies by stretching campaigns across the full season and prioritizing content that builds genuine trust, especially on discovery platforms like TikTok and X (formerly Twitter).…
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