Tag: branding
-
Consumers Don’t Trust Ads Anymore, So What Actually Works Now?
A World Where Perfection Became Suspicious It’s hard to deny it: consumers don’t believe ads the way they used to. Somewhere between the flawless campaigns, the overpolished promises, and the endless pressure to buy something right now, people quietly stopped trusting what brands were saying. The world got louder, ads got shinier, and audiences grew…
-
Gen Z South Africans: What They Actually Care About; And How Brands Can Speak to Them Authentically
South Africa’s Gen Z, those born roughly between 1997 and 2012, are not just digital natives. They are culture drivers, fierce self-expressers, and the generation that expects brands to show up authentically. They care about mental health, sustainability, identity, hustle culture, and the iconic “soft life.” But above all, they want brands to understand their…
PulseHaus 