Tag: business
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Micro-Content: What’s Driving Reach Right Now (and Why)
Micro-content isn’t a format anymore, it’s the baseline Short-form content has quietly become the main stage. For South African audiences scrolling between load-shedding updates, WhatsApp messages, and social feeds, attention is thin, and patience is thinner. TikTok, Reels, and LinkedIn are where discovery now happens; quickly, casually, and often without sound. The brands getting reach…
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December 2025 Holiday Marketing Trends: What’s Working Right Now (and Why)
The holiday season isn’t a season anymore, it’s a “perma-peak” If December 2025 feels like the end of a marathon you started running in October, that’s because the holiday calendar has stretched into an extended peak where promotions, discovery, and decision-making begin earlier and last longer. Brands seeing results right now are the ones who…
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Consumers Don’t Trust Ads Anymore, So What Actually Works Now?
A World Where Perfection Became Suspicious It’s hard to deny it: consumers don’t believe ads the way they used to. Somewhere between the flawless campaigns, the overpolished promises, and the endless pressure to buy something right now, people quietly stopped trusting what brands were saying. The world got louder, ads got shinier, and audiences grew…
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Are We Selling to People or to the Algorithms That Shape Them?
A World Where Digital Selves Speak Louder Than Human Ones Imagine pouring your heart into a marketing campaign, nurturing the message like a fragile newborn idea, polishing its tone, sculpting its personality and releasing it into the digital wild, only to realise it may never reach an actual human being. Instead, it passes through filters,…
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Why TikTok Is Now a Search Engine And How Brands Should Respond
For years, Google was the centre of the universe. Marketers obsessed over rankings, domain authority, backlinks, and long-form blogs. Entire agencies were built around the promise of page-one visibility. SEO was the holy grail, and every brand bowed before it. But something shifted. People quietly stopped reading long tutorials and blog articles. They stopped trusting…
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Beyond Black Friday: Why TikTok Shop and UGC are Your New Omnichannel Conversion Engines
The 2025 holiday shopping season is shaping up to be defined by a complex mix of cautious consumer spending and a high degree of pre-purchase research. Marketers are adapting their strategies by stretching campaigns across the full season and prioritizing content that builds genuine trust, especially on discovery platforms like TikTok and X (formerly Twitter).…
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Google Ads AI: The New Era of PPC Automation with Gemini & Asset-Level Reporting
Mountain View, CA, November 20, 2025, Google has officially ignited the next phase of PPC automation, rolling out a formidable suite of artificial intelligence features designed to radically enhance Google Ads AI capabilities. These advancements are set to profoundly reshape how advertisers conceive, execute, and optimize their digital campaigns, making the power of machine learning…
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Gen Z South Africans: What They Actually Care About; And How Brands Can Speak to Them Authentically
South Africa’s Gen Z, those born roughly between 1997 and 2012, are not just digital natives. They are culture drivers, fierce self-expressers, and the generation that expects brands to show up authentically. They care about mental health, sustainability, identity, hustle culture, and the iconic “soft life.” But above all, they want brands to understand their…
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The Influencers Boom: Why Content Creators Are Dominating Marketing in 2025
South Africa’s creator economy has officially entered its boom era, and in 2025, content creators aren’t just part of the marketing mix… they are the marketing mix. With mobile-first audiences, platform shifts, and culture evolving in real time, creators have become the most influential storytellers in the country. Forget the outdated celebrity-heavy campaigns; South African…
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The Grace Mondlana Blueprint: Why Authentic Creator Events are the New Brand Activation
The recent Grace Mondlana Year-End Party was more than just a party; it was a watershed moment that rewrote the rules for digital marketing in South Africa. The simple truth is, in a market where consumers are increasingly savvy and trust is hard-earned, the moment generated over 21 million impressions and captured the national conversation…
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