Tag: keyword-research
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The Death of Copywriting? Not Quite. Why AI Won’t Replace Writers Who Think Like Strategists
For months, the marketing world has been echoing the same dramatic headline: AI is killing copywriting. The panic is loud, the hot takes are hotter, and every second LinkedIn post seems to mourn the “end” of the writing profession. But the truth is far less dramatic and far more interesting. Copywriting isn’t dying. What’s dying…
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Gen Z South Africans: What They Actually Care About; And How Brands Can Speak to Them Authentically
South Africa’s Gen Z, those born roughly between 1997 and 2012, are not just digital natives. They are culture drivers, fierce self-expressers, and the generation that expects brands to show up authentically. They care about mental health, sustainability, identity, hustle culture, and the iconic “soft life.” But above all, they want brands to understand their…
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The Influencers Boom: Why Content Creators Are Dominating Marketing in 2025
South Africa’s creator economy has officially entered its boom era, and in 2025, content creators aren’t just part of the marketing mix… they are the marketing mix. With mobile-first audiences, platform shifts, and culture evolving in real time, creators have become the most influential storytellers in the country. Forget the outdated celebrity-heavy campaigns; South African…
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The Great Marketing Pivot: SEO is Dying, GEO is King
The digital marketing landscape, fresh off its first full year of widespread AI integration, has hit an inflection point over the past week. Data emerging from the search ecosystem confirms that the decades-old dominance of traditional Search Engine Optimization (SEO) is collapsing under the weight of AI Overviews (AIO), forcing brands to urgently pivot to a new discipline: Generative…
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What Is SEO FUU and Why Your Brand Can’t Afford to Ignore It
If your digital marketing strategy feels like it was duct-taped together during load shedding, welcome to SEO FUU — where strategy meets savage clarity. We’re not just another digital marketing agency in South Africa tossing jargon around like it’s 2014. We’re the sharp edge your brand needs to rank higher on Google, convert faster, and…
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