Tag: writing
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The Death of Copywriting? Not Quite. Why AI Won’t Replace Writers Who Think Like Strategists
For months, the marketing world has been echoing the same dramatic headline: AI is killing copywriting. The panic is loud, the hot takes are hotter, and every second LinkedIn post seems to mourn the “end” of the writing profession. But the truth is far less dramatic and far more interesting. Copywriting isn’t dying. What’s dying…
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The Digital Drain: Stop Trying to Be Everywhere at Once!
Don’t Be Digital Noise. Find the Platforms Where Your Voice Truly Matters. If you’re a business owner or marketer in South Africa, you probably feel like you’re constantly chasing a dozen different social media trends, running fragmented ads, and trying to keep five different channels alive, all at the same time. You see a new…
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Eish, a Robot Wants My Job? How SA Marketers Find Their Irreplaceable Skill Set
The problem is not AI. The problem is being basic. If your entire job is drafting a generic social media post or writing product descriptions that sound like they came from a fridge manual, then yes, a clever bot is coming for your salary. But here in South Africa, we know ‘generic’ doesn’t cut it.…
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